I remember my husband coming home from a food industry conference a few years back and telling me that Pepsi is now healthy! His sarcasm was obvious, of course, because he knows this comment would now push every health-related button in me. But his point was that Pepsi was launching a product that would be "vitamin-infused" or something like that. Most companies that put out the processed crap in our grocery stores try such marketing techniques to reassure us (and when I say "us" I am especially referring to mothers who want to make sure we are feeding our children proper nutrition) that we are doing right by our kids. That is why Apple Jacks can be considered part of a balanced diet and french fries are listed as a vegetable in the school lunch guidelines.
Bottom line, people: think about what you are eating. If you choose to eat Cookie Crisp cereal because you want to junk out on something sweet go for it. Just don't fool yourself into thinking that it really has whole grains in it that are going to keep you healthy. Read Mark Bittman's latest in the Times this morning about food industry self-regulation...
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